Follow Up Speed Systems Digital Foundations

The Blueprint to Digital Transformation for Tech-Savvy Realtors

June 19, 20245 min read

Traditional methods of making a living as a realtor are cutting it less and less. The importance of making contact by phone has been significantly diminished. Tech-savvy realtors are staying ahead of the curve and increasingly widening the gap on their competitors with digital tools and strategies to enhance their operations and better serve their clients. Without these digital foundations, agents risk falling behind, losing clients, and ultimately, their competitive edge.

This guide will delve into the core elements of a digital transformation for ambitious real estate agents, including digital foundations, digital strategy, and the importance of immediate action.

What are Digital Foundations?

Digital foundations refer to the basic digital infrastructure and tools necessary for real estate agents to operate effectively in the modern market. For real estate agents, this foundation encompasses a comprehensive website, an IDX-MLS solution that provides for data collection, a dynamic CRM that can act on that data automatically, and an AI assistant.

  1. Website with IDX-MLS Solution: This component ensures that your website has the data that all online real estate traffic is looking for. The website should be sticky enough to capture traffic behavior, SEO optimized, have the AI assistant available, as well as significant value that real real estate client prospects want.

  2. IDX-MLS Solution: There are a ton of these services out there. Unfortunately many of the big companies provide this so they can track your client's online behavior and don't give you the information. Your system should track your clients and all that data on their details and online behaviors should be yours to keep and act on.

  3. Dynamic CRM: A CRM system helps manage client relationships and interactions efficiently. It tracks leads, schedules follow-ups, and maintains client records, allowing for personalized and timely communication. A Dynamic CRM acts automatically on your behalf based on the specifics of each individual lead 24/7/365.

  4. AI Assistant: An AI-powered assistant automates routine tasks such as scheduling appointments, sending follow-up emails, and even providing initial responses to client inquiries, significantly enhancing productivity and client engagement.

What is the Foundation of a Digital Strategy?

The foundation of a digital strategy for real estate agents lies in leveraging the aforementioned digital tools to create a cohesive and efficient workflow. This strategy should focus on:

  • Integration: Ensuring that your website, CRM, and AI assistant are seamlessly integrated allows for smooth data flow and unified operations.

  • Automation: Automating repetitive tasks frees up valuable time, enabling agents to focus on building client relationships and closing deals.

  • Analytics: Utilizing data analytics to understand client behavior and market trends can inform decision-making and strategic planning.

The Competitive Edge of Digital Foundations

SIMPLY PUT: An agent with digital foundations can act significantly faster than an agent who lacks these tools. With real-time MLS data, automated follow-ups, and AI-assisted scheduling, tech-savvy agents can respond to client inquiries, update listings, and manage appointments almost instantaneously with hundreds of leads daily, without it ever hitting their calendar. This speed and efficiency can make the difference between closing a deal and losing a client to a more agile competitor.

Hypothetical Scenario: Agent A vs. Agent B

Over 80% of real estate leads come in outside of traditional business hours, particularly on weekends and evenings. Consider two agents, Agent A and Agent B. Agent A has embraced digital foundations, while Agent B believes traditional methods are sufficient both receive a lead over the weekend.

  • Agent A receives the lead through their IDX-MLS integrated website. The dynamic CRM instantly logs the lead, and the AI assistant schedules a follow-up call within minutes. According to JustCall contacting a lead within the first five minutes of receiving an inquiry can increase the chances of conversion by as much as 21 times compared to waiting just 30 minutes. Agent A quickly provides the lead with updated listings and personalized recommendations. The client is impressed by the swift response and schedules a viewing. Additionally, around 78% of leads convert with the agent who responds first, highlighting the importance of Agent A's prompt action.

  • Agent B receives the same lead through a traditional contact form. Without an integrated CRM, they are unaware the lead has come in for several hours at which point they manually input the lead information and plan to follow up later. However, due to a family commitments, the follow-up is delayed by another several hours. By the time Agent B reaches out, the lead has already connected with Agent A, who has already provided them with the necessary information and scheduled a viewing. Agent B loses business without even realizing it. Agent B receives no response from the lead and assumes they weren't serious and are being ghosted.

Importance of Immediate Action

Speed is crucial in real estate. The likelihood of connecting with a lead increases by a staggering 100 times if contacted within the first 5 minutes. On average, it takes about 8 to 12 touches before a lead is ready to transact. By integrating CRM and AI tools, agents can automate these follow-ups, ensuring that no lead slips through the cracks. This Digital Foundation creates a level of persistence, consistency, and timely engagement that are the key to keeping leads interested and moving them through the sales funnel.

By mastering these digital foundations, strategies, and skills, tech-savvy realtors can significantly enhance their efficiency, client satisfaction, and overall business success. For more insights on building your digital strategy, visit BuildYourFollowUp.com and FollowUpSpeed.com.

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Peter Pessetto

Peter Pessetto is a distinguished life and business coach renowned for his profound impact in empowering individuals and organizations to make active, conscious decisions that profoundly shape their paths. With a career rooted in guiding others through transformative growth, Pessetto has honed a unique ability to unlock potential, foster resilience, and inspire change. His book, "Active Choices," reflects his deep understanding of human behavior and decision-making, capturing the essence of his coaching philosophy. Peter's expertise lies not just in offering advice, but in nurturing an environment where individuals learn to question, reflect, and ultimately, steer their lives with intention and clarity. His approach is not just about finding answers, but about igniting the inner drive to pursue meaningful, self-aligned goals.

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